Build a ranked content-mechanic test plan from product proof, audience context and past results.
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On the call you'll receive:
Turn product truth, customer situations, platform context and past creative data into ten prioritized content mechanics, filmable directions and a weekly test plan. A mechanic is the structure that makes a viewer follow an idea: demonstration, reveal, comparison, challenge or another repeatable sequence. An angle is the argument. A hook is the opening. A creator is the messenger.
GOAL: Give the engine useful constraints.
ACTION: Supply the product's verified capabilities and limits, one audience situation, platform, cultural context, competitor examples, past asset results, available creators and winning angles. Separate observed facts from interpretation. Record when performance data was collected and whether it is comparable.
TOOL/RESOURCE: Input ledger and asset IDs.
EXPECTED OUTPUT: A one-page brief with a specific learning question.
COMMON MISTAKE: Asking for viral ideas with no product proof or production constraints.
Input template: product; customer situation; approved claim; proof available; audience language; platform; market; current cultural context; competitor links; prior angle/hook/creator results; production capacity; primary metric; baseline; test limit; review date.
Competitor content can inspire a structure, but it does not prove that the same claim, audience or outcome applies to your product.
GOAL: Explore different ways to make the same product truth understandable.
ACTION: Keep the central claim stable and vary the information structure. Specify what the viewer sees, why they continue and what proof resolves the sequence. Reject ideas that need fabricated testimonials or unavailable footage.
TOOL/RESOURCE: Generation prompt below.
EXPECTED OUTPUT: Ten mechanics with clear production directions.
COMMON MISTAKE: Calling ten rewritten hooks ten different mechanics.
Using the supplied product facts, audience situations, platform context, creator capabilities and past results, propose exactly ten distinct content mechanics. For each return: mechanic name, information sequence, audience reason to keep watching, angle, three hooks, required proof, creator fit, production effort, hypothesis, primary metric and failure signal.
Separate source-backed observations from new hypotheses. Do not invent performance benchmarks, customer quotes or product capabilities. If a requested idea cannot be supported, replace it with a feasible one. Keep the claim, offer and destination stable for the initial comparison. Explain how every mechanic differs structurally from the others.