The E-commerce Content Playbook is a thirty day playbook with 20 workflows, 10 editable templates, a day by day adoption calendar and one complete worked campaign, so you can follow one product through the whole month.
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On the call you'll receive:
| In the post | On this page | Count | Where it lives on this page |
|---|---|---|---|
| 30 day playbook | Thirty day playbook | 1 | This page, start to end, and the guide README.md |
| 1/ Build the foundation | Build the foundation | 5 workflows, WF-01 to WF-05 | The section Build the foundation |
| 2/ Make the first batch | Make the first batch | 5 workflows, WF-06 to WF-10 | The section Make the first batch |
| 3/ Produce and distribute | Produce and distribute | 5 workflows, WF-11 to WF-15 | The section Produce and distribute |
| 4/ Review and repeat | Review and repeat | 5 workflows, WF-16 to WF-20 | The section Review and repeat |
| 20 workflows | Workflows with stable IDs | 20 | Inside the four stage sections, and in the zip |
| 10 editable templates | Templates T-01 to T-10 | 10 | The section The ten templates, attached, and in the zip |
| Hooks | Opening Development | 1 workflow, WF-07 | Make the first batch |
| Product brief | Product and Campaign Brief | 1 template, T-01 | The ten templates |
| Script, creator brief, shot list, edit request, results review | Same names | 5 templates, T-04 to T-07 and T-09 | The ten templates |
| Day by day rollout | Adoption calendar | 30 days, 2 files | The adoption calendar |
| A complete worked campaign | The Carrywell campaign (fictional) | 20 deliverables and 1 second route | The Carrywell campaign |
| Free Access | Downloads | 1 zip and 21 files | Start here (zip holds 70 files in all) |
Supporting files such as registers, trackers, the guide and the checks are counted apart from the 20 and the 10. Jump to: Start here. Build the foundation. Make the first batch. Produce and distribute. Review and repeat. The ten templates. The adoption calendar. The Carrywell campaign. How to use it every week. How this was made.
docs/FIRST-SESSION-ROUTE.md. Collect your product documents and number them S1, S2 and so on.workflows/WF-01-product-truth.md. Paste its prompt into Claude, then paste your documents below the last line.registers/claims-register.csv. That is your first real result, in under 20 minutes.<aside>
How to run it. Manual files and exports are the default. Open any Claude chat. Paste a workflow prompt, add your inputs below its last line, and save the answer as a file in the folder. No tool connection is needed. Claude supports research synthesis, planning, drafting and review. Creators, editors and suitable tools make the final content. A person approves every claim, every rights decision and every publication.
These are documented working processes. They are not deployed automations, and they do not promise sales in thirty days.
Before you paste anything. Before using these prompts you should omit any PII (personal identifiable information) and check with your compliance team and/or your AI policy.
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Downloads. Start with the zip. It holds all 70 files. The files a reader opens on its own are attached one by one below.
carrywell-ecommerce-content-playbook.zip
Every file one by one </aside>
What is inside the zip
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30 minutes on Zoom. Your product, your niche and the creator formats already working in it.
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This stage fixes what is true about the product, who buys it, what stops them and what you can make. It ends with a signed product and campaign brief. Workflows WF-01, WF-02, WF-03, WF-04, WF-05.