The Complete Mobile App Growth Playbook Collection

Get discovered. Earn installs. Keep users. 9 playbooks, one for every stage of app growth

<aside> 🚀 FREE STRATEGY CALL Want to grow your product through viral reach? We help teams across iGaming, mobile apps, AI products, and SaaS build creator-led organic distribution generating tens of millions of views at CPMs starting from $0.03.

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On the call you'll receive:

• Viral-reach gap analysis for your product
• Creator-led formats already working in your niche
• Estimated install / brand-lift potential at scale </aside>

HOW THE COLLECTION WORKS: This is a shelf, not one giant document. The first playbook finds your current bottleneck. Then you open only the playbook for that stage, run its steps with your real data, and save every decision in one shared document: the App Brief. Each playbook has four steps, a clear "done when" for each step and one ready prompt for Claude.

WHO IT'S FOR: Founders, growth leads and marketers of consumer mobile apps, from launch to scaling.

THE RULES

• Real data only. Work from your analytics, store consoles, reviews and creator results. Anything missing is marked [NEEDS INPUT]. No invented benchmarks, CPIs or retention rates.
• One bottleneck at a time. Fix the stage where most users are lost before you touch the next one.
• One promise everywhere. The moment a creator video shows, the store page shows and the first session delivers must be the same moment.
• Read by cohort. Compare sources and tests over the same time window, and keep missing data separate from measured zeros.

START HERE - The App Brief and the system prompt

Create one document called App Brief with these headings: Positioning, Audience, Funnel numbers, Demo videos, Creators, Store pages, First session, Retention, Economics, Tests, Decisions log.

Paste this at the start of every Claude session:

You are my growth partner for a consumer mobile app. Work only from what I paste: the App Brief, analytics exports, store console data, reviews and creator results.

Rules:
- Never invent metrics, CPIs, retention rates, revenue or competitor numbers. If something is missing, write [NEEDS INPUT: what].
- Keep one product promise consistent across videos, store pages and the first session.
- Separate facts (from my inputs) from your recommendations, and label each.
- Work on one funnel stage at a time and say which stage you are working on.
- End every answer with: decisions I need to make, and what to add to the App Brief.

Current App Brief:
[paste]

PLAYBOOK 1 - THE COMPLETE GUIDE: find your bottleneck

Use it when: you are not sure which playbook to open first.

What it moves: focus. The whole team works on the stage that loses the most users.