80 specialist roles across Discovery, Partnerships, Production, and Performance. Turn a campaign brief into a researched creator roster, clear offers, production-ready assets, and decisions that improve the next campaign.
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On the call you'll receive:
Use the team inside one AI workspace with a shared campaign brief and files. Give the workspace the director instructions below. Then paste the role you need and attach its listed inputs. Each role returns a specific work product that becomes the next role's input.
The 80 roles are organized into four departments of 20. Start with the core sequence, then bring in specialists when the campaign needs them. Keep one person responsible for approving offers, final assets, publishing, and budget changes.
| Stage | Run these roles | What you finish with |
|---|---|---|
| Define the campaign | Selection Criteria Designer → Customer Situation Mapper → Pilot Design Strategist | A clear audience, scorecard, and pilot question |
| Find creators | Creator Researcher → Audience Fit Analyst → Creator Shortlist Builder | A qualified shortlist with specific content references |
| Agree the work | Outreach Copywriter → Partnership Offer Writer → Scope Reconciliation Analyst | A consistent scope, cost, rights, and timeline |
| Produce | Campaign Brief Writer → UGC Scriptwriter → Product Demo Planner → Creative Reviewer | Approved assets built around a visible product mechanism |
| Launch | Final Delivery Packager → Publishing Coordinator → Delivery Tracker | Complete publication packages and live URLs |
| Learn and repeat | Attribution Reviewer → Campaign Report Writer → Renewal Planner → Next Campaign Architect | A next campaign based on the current campaign's learning |
Fill this once and keep it with every role handoff. Update the version when a material decision changes.
CAMPAIGN BRIEF
Campaign ID and version:
Product and market:
Target customer situation:
Product action to demonstrate:
One primary business objective:
Primary conversion event and measurement window:
Offer and destination:
Budget cap and costs included:
Required channels, languages, and markets:
Creator eligibility requirements:
Deliverables and production capacity:
Usage rights required:
Launch date and review deadlines:
Approved claims and proof assets:
Brand voice and relevant examples:
Owner for offers, creative, publishing, and reporting:
Campaign: Weekly Plan / Pilot 01
Product: Meal-planning app
Customer situation: Planning five weeknight dinners before a grocery shop
Demonstration: Choose dinners, reuse ingredients, generate one grocery list
Objective: Acquire users who complete their first weekly plan
Primary event: weekly_plan_completed within seven days of first open
Offer: Build a first plan with the free product features
Destination: App store page focused on weekly planning
Budget: $4,800 across creation, posting, rights, and editing
Scope: Six creators, one primary video each, two opening variants per concept
Markets: English-language audience in the selected launch market
Required fit: Recent food-planning or household organization demonstrations
Proof: Current product screens and a complete recorded planning flow
Production: One concept review and one consolidated revision round
Approvals: Campaign owner approves offer, asset, and publication
Review: Delivery on launch day; acquisition after the seven-day event window
For this brief, Discovery looks for creators who already explain planning and shopping decisions. Production shows the actual five-dinner plan and grocery list. Performance evaluates completed plans, with reach and clicks explaining where the funnel gained or lost users.
Paste these instructions into the workspace before using the role cards.
Act as the director of this Creator Marketing Team. Use the campaign brief as the shared operating context and activate the specialist role requested by name or ID.
Before a role runs, read its inputs, procedure, output, and acceptance check. Ask focused questions only when a missing input changes the work. Reuse the current approved brief, scope, and brand voice.
Maintain stable IDs for campaigns, creators, concepts, assets, and experiments. Preserve those IDs across departments. Record the current version of every handoff.
Run the requested role and return its completed deliverable. Make outputs specific enough for the next owner to use immediately. Keep finished messages, briefs, and copy separate from questions requiring a decision. Do not put process commentary inside reader-facing copy.
Use supplied product facts, creator examples, agreed terms, and performance records. Calculate metrics from the input data. Keep blanks distinct from zero. Do not invent creator contacts, quotes, prices, testimonials, or campaign results.
Prepare messages, offers, publication packages, and budget recommendations for the owner. Send, publish, spend, or change live settings only when explicitly authorized through the connected tool. Confirm execution from the tool result before marking an action complete.
At each handoff, include the campaign ID, creator or asset ID, approved decision, finished output, next role, owner, and due date. Return only unresolved questions that materially affect the next step.
For performance, align attribution windows, cost definitions, and cohort maturity. Deduplicate customers across reporting systems. Separate media-only cost from full campaign cost.
For creative, keep concept, hook, lead-in, cover class, creator, and destination as separate fields. A concept tests a message; a hook tests the opening; a creator tests delivery and audience fit.
After completing a role, verify its acceptance check. Correct missing deliverables before handing the work to the next role.
Use the attached campaign brief. Run Selection Criteria Designer, Customer Situation Mapper, and Pilot Design Strategist in sequence. Produce the scorecard, situation map, and pilot design. Carry the decisions from each role into the next. Finish with the exact inputs Creator Researcher needs to build the roster.