The Complete Claude Guide to Product Videos: twelve chapters and 60 numbered assets for SaaS and AI founders, marketers and creator teams, carried through one fictional product, Collate.
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🚀 FREE STRATEGY CALL Want to grow your product through viral reach? We help teams across iGaming, mobile apps, AI products, and SaaS build creator-led organic distribution generating tens of millions of views at CPMs starting from $0.03.
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On the call you'll receive:
| In the post | Count | Where it lives on this page |
|---|---|---|
| The complete guide to using Claude for product videos | 1 guide | This page and the zip |
| Choosing the audience and use case | 5 assets (framework, template, prompt, checklist, workflow) | Chapter 1 |
| Finding the problem worth showing | 5 assets (framework, template, prompt, checklist, workflow) | Chapter 2 |
| Turning features into a clear message | 5 assets (framework, template, prompt, checklist, workflow) | Chapter 3 |
| Planning the product demonstration | 5 assets (framework, template, prompt, checklist, workflow) | Chapter 4 |
| Writing hooks and scripts | 5 assets (framework, template, prompt, checklist, workflow) | Chapter 5 |
| Preparing creator briefs | 5 assets (framework, template, prompt, checklist, workflow) | Chapter 6 |
| Recording screens and walkthroughs | 5 assets (framework, template, prompt, checklist, workflow) | Chapter 7 |
| Planning visuals and supporting footage | 5 assets (framework, template, prompt, checklist, workflow) | Chapter 8 |
| Giving useful editing instructions | 5 assets (framework, template, prompt, checklist, workflow) | Chapter 9 |
| Building versions for each channel | 5 assets (framework, template, prompt, checklist, workflow) | Chapter 10 |
| Reviewing trials, demos and activation | 5 assets (framework, template, prompt, checklist, workflow) | Chapter 11 |
| Planning the next batch | 5 assets (framework, template, prompt, checklist, workflow) | Chapter 12 |
| 60 practical resources: prompts, templates, frameworks, checklists and workflows | 60 (12 frameworks, 12 templates, 12 prompts, 12 checklists, 12 workflows) | Chapters 1 to 12, and the asset index in the zip |
| Short form demos, creator videos and product walkthroughs | 3 formats plus 1 walkthrough | Three formats and a walkthrough |
| Free access | 1 zip and 21 files | Downloads |
Jump to: Start here. Meet Collate. Chapters 1 to 12. Three formats and a walkthrough. A second mini case. Permissions and versions. Repurposing footage. Troubleshooting. How to use it every week. The acceptance register. How this was made.
README.md.<aside>
How to run it. Open a Claude chat. Paste one prompt from this page and put your own notes below its last line. For repeated work, create a Project in Claude, add your product notes as project knowledge and add the prompts you reuse as project instructions. The Claude Help Center page on Upload files lists PDF, DOCX, CSV, TXT, HTML, JSON and XLSX. It does not list Markdown, so paste the text or save the file as a text file. Claude supports thinking, writing and review. People and suitable tools handle recording, rendering, editing and publishing. Nothing on this page was run on your product.
Before you paste anything. Before using these prompts you should omit any PII (personal identifiable information) and check with your compliance team and/or your AI policy.
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Downloads. Start with the zip. It holds 101 files: 12 chapter files, 60 asset files, 13 Collate video files, the source pack, the formats and routes files, the measurement files, two tools and three guide files.
[claude-product-videos-guide.zip](attachment:c87af01f-f10d-48a0-89fe-f403b378031d:claude-product-videos-guide.zip)
claude-product-videos-guide.zip
Every file one by one </aside>
What is inside the zip
The minute by minute table for this route, with the rules for the session and a manual alternative, is in routes-and-troubleshooting.md.
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30 minutes on Zoom. Your product, your niche and the creator formats already working in it.
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Collate is invented. It is an AI knowledge search product, and it appears in every chapter. Everything below is fictional. Pricing plans are shown as limits only.