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On the call you'll receive:
WHAT THIS IS: a practical guide to running marketing with Claude, from research and positioning to content, creators, distribution, automation and the weekly review. Each chapter is one part of the work, in the order it happens.
WHO IT'S FOR: founders, marketing leads and small marketing teams at AI products, apps and ecommerce brands.
HOW TO USE IT: one chapter at a time. Run the 3 prompts on your own data, fill in the template, tick the checklist, then move on. Examples are illustrative. Swap in your own data.
THE RULE: Claude does the research, the drafts and the math. You make the calls. Claude never invents numbers, quotes or results: it writes [NEEDS INPUT: what] instead.
| # | Chapter | You finish with |
|---|---|---|
| 01 | Customer & Market Research | Your customers' words and a map of the market |
| 02 | Brand Positioning | One clear position nobody else owns |
| 03 | Offers & Messaging | Offers and messages for every audience |
| 04 | Marketing Strategy | One goal, one metric and a 90-day plan |
| 05 | Channel Planning | 2 main channels chosen by results |
| 06 | Content Ideas & Planning | A 4-week content calendar |
| 07 | Hooks & Copywriting | A bank of hooks and copy that sounds like you |
| 08 | Creator Marketing | A creator network with tracked results |
| 09 | Content Production | A weekly production system |
| 10 | Publishing & Distribution | One idea turned into many posts |
| 11 | Marketing Automation | Repeat tasks running without you |
| 12 | Performance & Growth | One weekly review, one decision per channel |
Claude writes, plans and analyzes. XERJ is a free, open-source search engine and memory for AI agents. It runs on your computer, indexes a folder and lets Claude search all of it, answering with the source file. Together: Claude works from your real data, not from a few pasted lines.
curl -fsSL https://xerj.org/get | sh
claude mcp add --scope user xerj -- xerj mcp
xerj autoindex ./marketing
Put everything in one folder: customer interviews, reviews, sales call notes, analytics exports, ad exports, past campaigns, brand docs. Then create one Claude Project and paste this as the instructions:
MARKETING CONTEXT
Company: [what you sell, in one sentence]
Customers: [who buys and why, in their words]
Main competitors: [list]
Offer and prices: [list]
Channels today: [paid, organic social, creators, email, SEO, partners]
Current numbers: [visitors, signups or orders, conversion, revenue per customer]
Goal for the next 12 months: [customers, revenue]
Budget and team: [money, people, hours]
Brand voice: [3 words, 2 examples we like]
Rules: never invent numbers or quotes, write [NEEDS INPUT: what]. Search the XERJ index before answering and name the source file.
The idea: good marketing starts with what customers already say. Their words become your positioning, your hooks and your copy.
PROMPT 1.1. Search our interviews, reviews and call notes in XERJ. List the 15 phrases customers use about the problem, the 10 results they want and the 10 doubts before buying. Quote each and name the source file.
PROMPT 1.2. Map our market: the 5 main competitors, what each promises, who they target and their price. Show it as one table.
PROMPT 1.3. Group our customers into 3 to 5 segments by why they buy. For each: trigger, problem, result and the words they use.
SEGMENT
Name:
Trigger:
Problem:
Result they want:
Their words (3 quotes):
Main doubt:
Checklist: research folder indexed · customer phrases listed · market map done · 3 to 5 segments written