Twelve practical chapters on using Claude for e-commerce content, with 48 working assets (twelve prompts, twelve templates, twelve checklists and twelve workflows), a completed example in every chapter and one fictional brand, Tidewell, carried from the first customer question to the review memo.

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Contents

In the post Count Where it lives on this page
Customer research and buying objections 1 chapter, 4 assets Chapter 1 section, with its completed example
Product positioning and approved claims 1 chapter, 4 assets Chapter 2 section, with its completed example
Creative research 1 chapter, 4 assets Chapter 3 section, with its completed example
Content strategy 1 chapter, 4 assets Chapter 4 section, with its completed example
Angles and hooks 1 chapter, 4 assets Chapter 5 section, with its completed example
Product demonstrations 1 chapter, 4 assets Chapter 6 section, with its completed example
Scripts and storytelling 1 chapter, 4 assets Chapter 7 section, with its completed example
UGC and creator briefs 1 chapter, 4 assets Chapter 8 section, with its completed example
Filming and editing briefs 1 chapter, 4 assets Chapter 9 section, with its completed example
Repurposing and distribution 1 chapter, 4 assets Chapter 10 section, with its completed example
Performance review 1 chapter, 4 assets Chapter 11 section, with its completed example
Planning the next batch 1 chapter, 4 assets Chapter 12 section, with its completed example
12 practical chapters 12 The twelve chapter sections in the library, in the order of the post
Prompts 12 One in each chapter, in a toggle
Templates 12 One in each chapter, in a toggle
Checklists 12 One in each chapter, in a toggle
Workflows 12 One in each chapter, in a toggle
A completed example in each chapter 12 First toggle of every chapter
What to do next, in each chapter 12 Last line of every chapter
Use the whole guide or open the chapter for today's problem 1 route, 1 finder table Start here
Free access 1 zip and 23 attached files Downloads

Jump to: Start here. The twelve chapters, from Customer research and buying objections to Planning the next batch. How to use it every week. How this was made. Want this running as organic reach?

Start here

  1. Download the zip and unzip it. Open tidewell/tidewell-product-pack.md to see the inputs for the fictional brand.
  2. Write your own product notes in the same shape. Run prompt P02 and have your claims approver sign the Approved rows.
  3. Paste ten or more pieces of real customer language and run prompt P01. Pick the question to answer.
  4. Run prompt P05 for angles and hooks, then P06 and P07 for the demonstration and the script. A person picks the angle and hook.
  5. Run prompt P08 for the creator brief. The brand owner signs it. You now hold one usable script and one creator brief.

That is about 20 minutes of Claude time. The signatures take longer.

If you already have footage

  1. List each clip with its owner and permitted uses, in the shape of the footage table in the product pack.
  2. Run prompt P09 with your clips as the footage list. Read the rights flags.
  3. Run prompt P07 with the shot list as the demonstrations input.
  4. Complete the editor request T09, run the footage rights check CK09, then run prompt P10 for the channel plan.

Open the chapter for today's problem

Today's problem Open Start with
I do not know what buyers worry about Chapter 1 P01 Customer language sorter
I do not know what I am allowed to say Chapter 2 P02 Claims register builder
I do not know what works in my category Chapter 3 P03 Category format analyst
I do not know what this batch is for Chapter 4 P04 Batch strategy drafter
I need something to say in the first three seconds Chapter 5 P05 Angle and hook generator
I need to show the product working Chapter 6 P06 Demonstration planner
I need a script Chapter 7 P07 Script drafter
I need to brief a creator Chapter 8 P08 Creator brief writer
I need a shot list or an editor request Chapter 9 P09 Shot list builder
I need to post it and cut it down Chapter 10 P10 Channel plan drafter
I need to read the results Chapter 11 P11 Performance review analyst
I need to plan what comes next Chapter 12 P12 Next batch planner