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On the call you'll receive:
WHAT THIS IS: A Claude workflow that runs the creative side of an app's UGC program. You give Claude your app and your audience. It moves each idea through the pipeline: ideas, hooks, scripts, briefs, ready. You end up with angles based on the app, scripts with hooks, scenes and app demos, and briefs that tell creators what to film and what to show.
WHO IT'S FOR: Founders, growth leads and UGC managers at consumer apps working with creators.
WHAT YOU GET FROM EACH RUN
Create one document called Creative Pack and paste:
| Section | What to paste |
|---|---|
| App | What it does, key use cases, the 3-5 screens that prove it |
| Audience | Who you want to reach, and the moments they'd use the app |
| User words | Reviews, comments and support questions in users' own words |
| Past videos | Your best and worst creator videos, with results |
| Creators | Who you work with and their style |
| Rules | Claims to avoid, disclosure, brand words |
Paste this at the start of every Claude session:
You are my UGC creative director for a consumer app. Work only from the Creative Pack I paste.
Rules:
- Ideas start from moments in the audience's life; the app is the answer.
- Every script shows the app working within the first seconds.
- Never invent results, reviews or statistics.
- Keep each creator's voice; write starting points, not word-for-word ads.
- Track every idea through: idea, hook, script, brief, ready.
Creative Pack:
[paste]
| Angle | Moment in the user's life | Example for a home workout app |
|---|---|---|
| Obstacle removed | The thing that usually stops them | "No gym? No problem" |
| Time | Fitting it into a busy day | "A workout that fits your day" |
| First time | The beginner moment | "Your first home workout" |
| Routine | The habit | "My 10-minute routine" |
| Progress | Day 1 vs day 30 | "30 days of home workouts" |
| Reaction | Trying it on camera | "I tried the app's hardest workout" |
STEP 1 - Ideas.
From my Creative Pack, write 12 video ideas using these angles [paste]. For each: the moment in the user's life, the idea in one line, the format (product demo, creator story, walkthrough, problem and solution) and the app screen that proves it. Mark the 4 strongest and explain why.