A complete SaaS content department inside Claude: 20 specialist roles, 20 reusable skills and 10 connected workflows, with the shared brief, a full worked campaign for a fictional AI search tool and every file attached.

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On the call you'll receive:

Contents

In the post Count Where it lives on this page
Specialist roles 20 Role toggles inside the ten library sections, and the zip
Reusable skills 20 Skill toggles inside the ten library sections. Each is its own folder in the zip
Connected workflows 10 One workflow toggle at the end of each library section
Find the questions buyers keep asking 2 roles, 2 skills, 1 workflow Section: Find the questions buyers keep asking
Work out which product features are worth showing 2 roles, 2 skills, 1 workflow Section: Work out which product features are worth showing
Explain why someone would use them 2 roles, 2 skills, 1 workflow Section: Explain why someone would use them
Choose the creative direction 2 roles, 2 skills, 1 workflow Section: Choose the creative direction
Develop concepts and hooks 2 roles, 2 skills, 1 workflow Section: Develop concepts and hooks
Write scripts and product demonstrations 2 roles, 2 skills, 1 workflow Section: Write scripts and product demonstrations
Brief the creator 2 roles, 2 skills, 1 workflow Section: Brief the creator
Plan the screen recording and supporting footage 2 roles, 2 skills, 1 workflow Section: Plan the screen recording and supporting footage
Prepare the edit and versions for each channel 2 roles, 2 skills, 1 workflow Section: Prepare the edit and versions for each channel
Review demos, trials and activation 2 roles, 2 skills, 1 workflow Section: Review demos, trials and activation
Full instructions 20 copy ready role instructions Role toggles
Completed examples 20 worked examples and 29 campaign files Role toggles and The Collate campaign
A shared product brief 1 blank and 1 filled The shared brief
A complete example following an AI search tool 1 campaign, 29 files The Collate campaign
Start with the job, or follow the whole workflow 17 task routes Pick the smallest route

Jump to: Start here. The ten sections. The shared brief. The Collate campaign. Pick the smallest route. First session route. How to use it every week. Who decides what. How this was made.

Start here

  1. Download the main zip and unzip it. Keep the folder name.
  2. Open campaign/10-claims-register.md. It is a finished output for the fictional product, Collate.
  3. Open shared/product-campaign-brief-blank.md and fill the twelve rows for your own product.
  4. Copy the instruction from Role 06, the Claim Boundary Editor, into a Claude chat. Paste your brief and your three feature claims below the last line.
  5. Read the register it returns. Reject any claim that has no evidence. That is your first real result.

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How to run the department. Three routes. In Claude Code, run bash tools/install.sh ~/.claude/skills, open a session and name a skill. In claude.ai, run bash tools/package.sh and upload each skill zip under Settings, then Features. By hand, copy any role instruction into a Claude chat and paste the brief below it. Claude prepares, drafts and reviews. Authorised people record, edit, approve and publish.

Before you paste anything. Before using these prompts you should omit any PII (personal identifiable information) and check with your compliance team and/or your AI policy. The example uses approved synthetic demonstration data only.

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Downloads. Start with the main zip. It holds all 158 files: 20 role briefs, 20 skill folders, 10 workflows, the shared files, the campaign, the routes, the docs and the tools. The campaign zip holds the 29 Collate campaign files and the four filled shared files, 33 files in all.

collate-saas-content-department.zip

collate-campaign-files.zip

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Find the questions buyers keep asking

Function 1 of ten: Audience and buying questions. Which questions do buyers keep asking, and which worries sit behind them?

What it does. Two role briefs, two skills and one workflow that answer the question above. Run it when. A new cycle starts or a batch of buyer notes arrives. Inputs. The shared Product and Campaign Brief and the output of the previous function. Output. SKL-01 buyer-question-mining · SKL-02 objection-ranking Hands off to. Product and feature research.