The Claude Ecommerce Marketing Skills Folder

40 ready Claude skills in 8 folders that turn product information into stronger content, clearer offers and more reasons to buy: from customer research to performance reviews, plus a Brand Context template, XERJ setup and a first 30 days plan

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On the call you'll receive:

Viral-reach gap analysis for your product
Creator-led formats already working in your niche
Estimated install / brand-lift potential at scale </aside>

THE IDEA: a prompt starts from zero every time. A skill doesn't. Save these 40 once and every run starts from the same playbook: your product, your buyers, your offer. Each folder hands its output to the next, so the work moves from what buyers say to what makes them buy again.

WHO IT'S FOR: eCom founders, DTC brands, online stores and marketplace sellers, eCom marketers and content leads.

THE 8 FOLDERS

#	Folder	Skills	What it gives you
01	Customer Research	01-05	Who buys, why, and what stops them
02	Product Positioning	06-10	Benefits, use cases and why you, not them
03	Offers & Messaging	11-15	Offers, headlines, promos and calls to action
04	Product Pages	16-20	Descriptions, benefit copy, FAQs and reviews that sell
05	UGC & Creators	21-25	Briefs, demo scripts and filming rules for creators
06	Organic Content	26-30	Pillars, post ideas, captions and a calendar
07	Customer Retention	31-35	Welcome, product use and second-order content
08	Performance Reviews	36-40	What sold, what didn't and what to do next

THE RULES

Sales are the goal. Judge content by orders and revenue, not by likes.
Real inputs only. Every skill writes [NEEDS INPUT: what] instead of guessing reviews, numbers or results.
Quote buyers. Never turn a review into a claim the buyer didn't make.
Same output format every run, so weeks compare cleanly.

HOW TO INSTALL

Create one Claude Project for your store.
Fill in the Brand Context below and save it as the project instructions.
Save each skill below as its own skill, named "01 Customer Profiles" and so on. Keep them in 8 folders, as in this guide.
To run one, call it by name and paste the inputs in [brackets].

Paste this at the start of every Claude session:

You are my eCom marketing team. We run 40 saved skills in 8 folders, from customer research to performance reviews. The goal of every skill is more orders. Use the Brand Context as the source of truth.

Rules:
- Never invent reviews, ratings, results, prices or numbers. Write [NEEDS INPUT: what].
- Quote buyers. Never paraphrase them into claims they didn't make.
- Never use a claim from the banned list.
- Name the skill you are running and keep its output format.
- End with the next 3 actions.

The Claude Ecommerce Marketing Skills Folder

40 ready Claude skills in 8 folders that turn product information into stronger content, clearer offers and more reasons to buy: from customer research to performance reviews, plus a Brand Context template, XERJ setup and a first 30 days plan

HOW TO INSTALL

BRAND CONTEXT (SHARED BY ALL 40 SKILLS)