The Claude App Launch Kit: 25 Claude Skills in five folders for launching a consumer app, with a worked launch for a fictional app, Mealwise.
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🚀 FREE STRATEGY CALL Want to grow your product through viral reach? We help teams across iGaming, mobile apps, AI products, and SaaS build creator-led organic distribution generating tens of millions of views at CPMs starting from $0.03.
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On the call you'll receive:
| In the post | Count | Where it lives on this page |
|---|---|---|
| Skills | 25 | The library: five sections of five toggles |
| Folders | 5 | Market, Measurement, Creative, Acquisition, First 30 days |
| Market | 5 Skills | Section Market |
| Measurement | 5 Skills | Section Measurement |
| Creative | 5 Skills | Section Creative |
| Acquisition | 5 Skills | Section Acquisition |
| First 30 days | 5 Skills | Section First 30 days |
| Instructions, input template, worked example, review checks | 25 of each | Inside every Skill toggle, and in the zip |
| Start with your product notes, customer research and existing results | 1 App Brief | Start here, and Downloads |
| Free access | 1 zip and 7 files | Downloads |
Jump to: Start here. Market. Measurement. Creative. Acquisition. First 30 days. Before you spend. The Mealwise worked launch. How to use it every week. How this was made.
README.md, then HOME.md. Pick the folder that matches where you are.docs/app-brief-blank.md with your product notes. Read the Mealwise version first.<aside>
How to run the kit. Three routes. Route one: in Claude Code, run bash tools/install.sh ~/.claude/skills and ask a trigger example. Route two: in Claude.ai, run bash tools/package.sh, then upload one zip per Skill under Customize, Skills. Route three: open any SKILL.md, paste the Instruction into a Claude chat and paste your inputs. Claude supports synthesis, planning, drafting and analysis. Authorised people and suitable tools handle tracking changes, production, editing, publishing and campaign execution. Claude has not opened your live app, store listing or ad accounts. You paste exports and descriptions.
Before you paste anything. Before using these prompts you should omit any PII (personal identifiable information) and check with your compliance team and/or your AI policy.
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Downloads. Start with the zip. It holds 108 files: 25 Skill folders with three files each, five folder guides and 28 supporting files.
[claude-app-launch-kit.zip](attachment:d57ce0a2-9289-4aff-9621-001ba6a6ecee:claude-app-launch-kit.zip)
Every file one by one </aside>
What is inside the zip
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30 minutes on Zoom. Your product, your niche and the creator formats already working in it.
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Find the audience, study the alternatives and explain why someone should try your app. Five Skills: Audience Evidence (MKT-01), Alternatives Analysis (MKT-02), App Positioning (MKT-03), Launch Objective (MKT-04), Market Readiness (MKT-05).