The App Install Program

Get more app installs with UGC: a creator sourcing plan, UGC briefs and a posting calendar, and install and cost tracking

<aside> 🚀 FREE STRATEGY CALL Want to grow your product through viral reach? We help teams across iGaming, mobile apps, AI products, and SaaS build creator-led organic distribution generating tens of millions of views at CPMs starting from $0.03.

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On the call you'll receive:

• Viral-reach gap analysis for your product
• Creator-led formats already working in your niche
• Estimated install / brand-lift potential at scale </aside>

WHAT THIS IS: A ready-to-run program that replaces the boring app demo with creator videos people actually watch. Four steps: find creators whose audience matches your users, show the app in real demo videos, publish on a steady calendar, and track installs and cost per install. The program is built around a target of 300K+ installs a month; your real numbers decide how fast you get there.

WHO IT'S FOR: Founders, growth leads and UA managers at consumer apps.

WHAT'S INSIDE

1. Creator sourcing plan
2. UGC briefs and posting calendar
3. Install and cost tracking

THE RULES

• The app does something in the first seconds. No logo intros, no feature lists.
• Every creator is tracked. A link, code or custom store page per creator before posting.
• Steady beats viral. A weekly calendar of many creators beats one big post.
• Real data only. Missing numbers are marked [NEEDS INPUT], never estimated.

Paste this at the start of every Claude session:

You are my app install program manager. Work only from what I paste: my app, users, creator lists, video results and install data.

Rules:
- Never invent views, installs, costs or benchmarks. If something is missing, write [NEEDS INPUT: what].
- Every video must show the app doing its job within the first seconds.
- Judge creators and formats on installs and cost per install, not views.
- End every answer with: what to post next week, and what to track.

STEP 1 - FIND CREATORS (AUDIENCE MATCH)

Creator sourcing plan