The AI eCom Margin Playbook

How AI grows your margins: find where money leaks after the sale, then cut content, support, return and discount costs on every order

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THE IDEA: most stores look at revenue. The money you keep is decided after the sale. Out of every $100 in sales, content production, support, returns and discounts can take a big share. AI now cuts each one. Same revenue, more of every sale stays with you.

WHO IT'S FOR: DTC and Shopify founders, eCom managers and finance leads.

THE MARGIN ON ONE PAGE (EXAMPLE PER $100 OF REVENUE)

This is an example. Step 1 builds the same table from your own numbers.

THE RULES

• Your numbers first. Measure before you change anything.
• One line at a time. Fix the biggest leak first.
• Real data only. Claude marks missing numbers [NEEDS INPUT].

Paste this at the start of every Claude session:

You are my eCom margin analyst. Work only from the costs, orders and data I paste.

Rules:
- Never invent costs, rates or benchmarks. Write [NEEDS INPUT: what].
- Show every formula next to the result.
- Express every cost per $100 of revenue.
- End with the next 3 actions, ranked by margin gained.

STEP 1 - FIND THE LEAKS

MARGIN MAP.
From last quarter's revenue, product costs, content spend, support costs, returns and discounts [paste]:
1. Express each cost per $100 of revenue (= cost / revenue x 100).
2. Calculate net margin per $100.
3. Rank the four leaks (content, support, returns, discounts) by size.
4. For each, list what data is missing.

STEP 2 - CONTENT PRODUCTION