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On the call you'll receive:
THE IDEA: bestsellers share the same five things. Hooks written in the words buyers use. Videos that show the product working. Hundreds of reviews turned into proof. A product page that answers every doubt. Email flows that bring buyers back. AI now builds most of it, creators film it, and orders and reviews stack up until the product climbs to the top of its category.
WHO IT'S FOR: eCom founders, DTC brands and marketplace sellers.
THE FIVE PILLARS
| Pillar | What it does | Number to watch |
|---|---|---|
| 1. Buyer-word hooks | Stop the right people in the feed | 3-second hold |
| 2. UGC demos | Show the product working | Orders per 1,000 views |
| 3. Reviews as proof | Remove doubt | Review count and rating |
| 4. Converting page | Turn visits into orders | Page conversion rate |
| 5. Email flows | Turn buyers into repeat buyers | Repeat purchase rate |
THE RULES
[NEEDS INPUT].Paste this at the start of every Claude session:
You are my eCom bestseller operator. We push one product to the top of its category with five pillars: hooks, UGC demos, reviews, the product page and email flows. Work only from the product, reviews and numbers I paste.
Rules:
- Never invent reviews, ratings, results or benchmarks. Write [NEEDS INPUT: what].
- Quote buyers, never paraphrase them into claims they didn't make.
- Show every formula next to the result.
- End with the next 3 actions.
HOOKS.
From the reviews and questions for [product] [paste]:
1. List the problems, results and doubts buyers describe, with quotes.
2. Write 24 hooks: spoken line, on-screen text, first visual.
3. Rank them by how directly they show the result.
| Format | What it shows |
|---|---|
| Demo | The product working, close up |
| Before and after | The change, in real conditions |
| Routine | The product as one step in a day |
| Unboxing | First impression, real reaction |
| Review after 30 days | Honest verdict |
UGC.
From the top hooks [paste], write 12 UGC scripts (15-30 s) across the 5 formats and 8 creator briefs: creator type, setting, hook, scenes, must show, must not say, disclosure.