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On the call you'll receive:
WHAT THIS IS: a step-by-step playbook for running a creator program for an AI app. Not one paid mention, but a steady system: many creators test the same product idea in different voices and formats, you keep what brings installs and cut the rest.
WHO IT'S FOR: founders, growth marketers and creator teams at AI apps and mobile apps.
HOW TO USE IT: set up the tracking first (part 07 and the XERJ setup), then run parts 01 to 06 as your first 4-week program. Every part has the idea, a ready prompt for Claude and a template. Examples are illustrative. Swap in your own data.
THE RULE: Claude does the research, the drafts and the math. You make the calls. Claude never invents numbers or results: it writes [NEEDS INPUT: what] instead.
| Influencer campaign | Creator program | |
|---|---|---|
| Creators | 1 to 3 big names | Many smaller creators, every week |
| Brief | One script for everyone | One product idea, each creator's own words |
| Reach | One spike, then nothing | Steady flow of new videos |
| Learning | Little: one creator, one moment | Every round shows what works |
| Decisions | Based on views | Based on installs and users who stay |
| # | Part | You finish with |
|---|---|---|
| 01 | Find creators with the right audience | A creator profile and a list of 50 candidates |
| 02 | Brief without identical scripts | A one-page brief and 10 hook directions |
| 03 | One idea, many formats | TikTok and Reels versions of every idea |
| 04 | What to test in the first campaign | A test plan with one variable per round |
| 05 | Weekly publishing rhythm | A weekly calendar for the whole program |
| 06 | When to scale a winning format | Clear scale / change / stop rules |
| 07 | Connect views with installs | Every creator and video traced to installs |
Claude writes, plans and analyzes. XERJ is a free, open-source search engine and memory for AI agents. It runs on your computer, indexes a folder and lets Claude search all of it, answering with the source file. For a creator program that means one place for every creator, video, brief and result.
curl -fsSL https://xerj.org/get | sh
claude mcp add --scope user xerj -- xerj mcp
xerj autoindex ./creator-program
Keep one folder: /creators (profiles and contacts), /briefs, /videos (links, scripts, captions), /results (weekly exports from TikTok, Instagram and your attribution tool). Then create one Claude Project and paste this as the instructions:
APP CONTEXT
App: [what it does, in one sentence]
The "aha" moment: [the first result that makes people stay]
Users: [who installs, in their words]
Platforms: TikTok, Instagram Reels [+ others]
Markets and languages: [list]
Budget per month: [creator fees, paid boosts]
Tracking: [attribution tool, link format, creator codes]
Goal: [installs per week, users who stay]
Rules: never invent numbers, write [NEEDS INPUT: what]. Search the XERJ index before answering and name the source file.
The idea: the right creator is not the biggest one. It's the one whose audience already has the problem your app solves, and who can show the "aha" moment naturally.
PROMPT 01. Describe 3 creator profiles for [app]: niche, audience, platform, content style, typical size and why their audience needs the app. Then list 20 search phrases and hashtags per platform to find them on TikTok and Instagram.