Mobile App Creative Skill Pack

20 Claude skills for turning app features into hooks, video scripts and production-ready creator briefs

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On the call you'll receive:

WHAT THIS IS: Twenty Claude skills in five stages: research, angles and hooks, scripts, production, test and learn. Install them once and run them for every feature, campaign or creator round.

WHO IT'S FOR: Founders, growth leads and UGC managers at consumer apps who brief creators every week.

THE 5 STAGES

Stage What's inside
01 RESEARCH App Value Proposition, Audience Research, Use-Case Map, Reference Research
02 ANGLES & HOOKS Content Angles, Hook Writing, Proof Points, Buying Objections
03 SCRIPTS Demo Scripts, Creator Stories, Shot Lists, Caption Drafts
04 PRODUCTION Creator Briefs, Visual Direction, App Footage, Creative Variations
05 TEST & LEARN Review Checklist, Test Plan, Performance Summary, Next-Batch Brief

HOW TO USE THE SKILLS

Each skill below is a ready SKILL.md file.

  1. Create a folder per skill (for example 01-app-value-proposition/) and save the block as SKILL.md inside it.
  2. Zip the folder and upload it in Claude under Settings → Capabilities → Skills (on plans where Skills are available).
  3. Claude picks the right skill from its description when your request matches, or you can ask for it by name.

No Skills on your plan? Paste the skill into a Claude Project's instructions or at the start of a chat. It works the same way.

Set it up once: fill the "Context" line in each skill with your product, audience and rules. Every run then starts from the same playbook.

STAGE 01 - RESEARCH

01. App Value Proposition

Use it for: Explain the job the app solves in one line.

Give it: App description, features, store reviews.