<aside> 🚀 FREE STRATEGY CALL Want to grow your product through viral reach? We help teams across iGaming, mobile apps, AI products, and SaaS build creator-led organic distribution generating tens of millions of views at CPMs starting from $0.03.
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On the call you'll receive:
WHY A PROGRAM, NOT A CAMPAIGN: One paid mention gives you one audience for one moment. A creator program runs the same product idea through many creators and formats every week, keeps the combinations that bring people to the app and drops the rest. Each round makes the next one smarter. This is how you build toward a goal like 300K+ installs a week: with a system that repeats, not with one lucky video.
WHO IT'S FOR: Marketing teams, growth leads and founders of consumer apps who want creator content to be a steady channel, not a one-off spend.
HOW TO USE IT: 7 parts, in order. Each part has a table to fill in and a ready prompt for Claude. Keep every decision in one shared document: the Program Brief.
THE RULES
[NEEDS INPUT], never estimated.Create one document called Program Brief with these sections: Product promise, Proof moment, Audiences, Creator pool, Brief, Format library, Test plan, Weekly calendar, Results, Decisions log.
Paste this at the start of every Claude session:
You are my creator program manager for a consumer app. Work only from what I paste: the Program Brief, creator lists, video results and install data.
Rules:
- Never invent creator stats, views, installs, costs or benchmarks. If something is missing, write [NEEDS INPUT: what].
- Keep one product promise across every creator and format.
- Judge creators and formats on installs and repeatability, not on one viral video.
- Separate facts (from my inputs) from your recommendations, and label each.
- End every answer with: decisions I need to make, and what to add to the Program Brief.
Current Program Brief:
[paste]
Goal: a pool of creators whose viewers look like your users, not just creators with big numbers.
Where to look