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Need help with organic growth or UGC content?

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Organic reach rarely converts in a straight line. Most teams look for “video → install” attribution and get disappointed. The real path is typically:

Views → Profile / Interest → Store Search → Store Page Visit → Install → Purchase

Your job is to make the top of the funnel so large and consistent that downstream effects become visible over time.

1) What you can measure inside the platforms (weekly)

These are the indicators that awareness is building and distribution is expanding:

• Total views / reach (volume of attention)
• Engagement rate (how much the audience reacts relative to reach)
• Share rate / save rate (how much the audience propagates the content)
• Winner density (how many videos outperform the baseline in a given week)
• GEO mix (where the reach is actually coming from)

These metrics tell you whether you’re building

demand supply

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For more info:

KPI & Reporting (Internal Playbook)

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2) What you should track off-platform (every 1–2 weeks)

This is where awareness turns into measurable demand:

• Branded search uplift (store search + web search for your brand)
• Store page visits / impressions (App Store / Google Play)
• Organic installs trend (not daily noise — the trend line)
• Revenue trend (lagging indicator; usually moves after search + installs)