Engagement and Retention

Engagement and Retention picks up once a user has activated and focuses on turning a single good session into a habit. These agents look at what brings people back, what keeps them coming back without prompting, and where the product can nudge a user deeper without feeling pushy. Start with Agent 20, the Second Session Optimiser, since what happens the second time someone opens your app is usually the strongest predictor of whether they stay.

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Agents 11 to 20. Run these in order for the first time, then return to individual agents as needed.

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