Use this worksheet when an iGaming team needs to understand where a creator clip loses players before first-time deposit.

This is not a case study page. The worked example uses editable assumptions only.

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The funnel

flowchart LR
A["Clip promise"] --> B["Click"]
B --> C["Landing confirmation"]
C --> D["Registration"]
D --> E["First-time deposit"]
E --> F["FTD readout"]

Every step must confirm the promise made by the previous step. If the clip promises one thing and the landing page feels like something else, users leak out.

Step 1. Clip promise

The clip promise is the reason someone stops, watches, and decides to click.

Question	Good answer	Warning sign
What is the promise?	One clear reason to try now.	The video is only “brand awareness” with no action path.
Who is it for?	Specific market, language, player type, or sports/context angle.	The content reaches people who cannot or will not deposit.
Why does it feel native?	The creator frames it like real platform content.	The clip feels like a direct ad with creator costume.
What action is implied?	Click, use code, register, claim, or return.	The viewer has interest but no obvious next step.

Step 2. Click

Clicks diagnose whether the creative creates enough action intent.

Formula:

View-to-click rate = clicks / views
Cost per click = campaign cost / clicks

Diagnostic checklist:

[ ] CTA is visible or naturally implied.
[ ] Promo or value reason is clear.
[ ] Link path matches platform behavior.
[ ] Creator audience can access the offer.
[ ] GEO and language are not creating false reach.