Bonus Section

Four bonus assets to complement the 40 agents.

25 B2C Retention Hooks

25 hooks for retention-focused LinkedIn posts and content. Copy, adapt and use.

# Hook Angle Best For
1 Your churn problem isn't your product. It's the third week. Contrarian Churn
2 We stopped asking why users left and started asking when they decided to leave. The two answers were weeks apart. Data reveal Churn
3 Most cancellation flows are begging in disguise, and users can always tell. Contrarian Churn
4 I read 200 exit surveys last month. Eleven different reasons. One root cause. Data reveal Churn
5 The users who churn loudly aren't your biggest problem. The ones who churn silently are. Myth bust Churn
6 If a new user hasn't felt the point of your app in 24 hours, you don't have a churn problem. You have an activation problem. Bold claim Activation
7 We moved one button four centimetres up the screen. Activation rose by a third. Data reveal Activation
8 Nobody churns from your app in month two. They churn from your onboarding in minute two. Contrarian Activation
9 The best onboarding flow I've ever seen has one fewer step than yours. Bold claim Activation
10 Your empty states are doing more damage than your bugs. Myth bust Activation
11 A streak counter is not a habit loop. Most founders confuse the two. Myth bust Habit Formation
12 The app I open every single day has never once sent me a re-engagement email. It never needed to. Founder story Habit Formation
13 Habit isn't built by notifications. It's built by the six seconds after you open the app. Contrarian Habit Formation
14 We didn't add a reward system. We removed three steps between action and payoff, and retention doubled. Data reveal Habit Formation
15 Your most habitual users have never once opened your streak feature. They don't need it. Myth bust Habit Formation
16 We win back more users with one honest email than with five discount codes. Data reveal Win-Back
17 The best win-back campaign I ever wrote didn't offer a discount. It offered an apology. Founder story Win-Back
18 Most win-back emails go to the wrong people, at the wrong time, for the wrong reason. Contrarian Win-Back
19 Dormant users aren't gone. They're waiting for a reason that isn't 50% off. Myth bust Win-Back
20 I looked at 90 days of churned users. A third came back on their own. Nobody asked why. Data reveal Win-Back
21 Your highest LTV users aren't your biggest spenders. They're your most frequent visitors. Data reveal LTV Growth
22 We raised prices twice last year. Churn didn't move. Revenue did. Founder story LTV Growth
23 Upsells fail for the same reason cold outreach fails: right offer, wrong moment. Contrarian LTV Growth
24 Annual plans aren't a pricing tactic. They're a retention tactic wearing a discount. Myth bust LTV Growth
25 The fastest way to grow LTV isn't a new feature. It's a better second purchase. Bold claim LTV Growth

25 Retention Prompt Ideas

25 quick Claude prompts a founder can run without any of the 40 agents above. Quick wins only.

  1. Look at these five reasons users gave for cancelling and group them into no more than three themes, ranked by how often each appears.
  2. Read this list of app store reviews and pull out every specific feature request or complaint, then rank them by how often they appear.
  3. Rewrite this push notification so it sounds like a helpful nudge from a person, not a marketing alert, and keep it under 12 words.
  4. Take this onboarding welcome email and cut it down to three sentences that get a new user to their first action, nothing else.
  5. Here are our last three months of weekly active user numbers. Tell me whether the trend is flat, growing or declining, and by how much.
  6. Write five different subject lines for a win-back email to users who haven't opened the app in 30 days, ranked from safest to boldest.
  7. Read this cancellation flow copy and tell me which lines sound like begging rather than genuine value, then suggest a calmer replacement.
  8. Here is our pricing page copy. Identify the single sentence most likely to cause a visitor to hesitate, and rewrite it.
  9. Turn this list of ten user complaints into a one-page brief a product manager could act on this week.
  10. Draft three versions of a reactivation offer for a lapsed user: one with a discount, one with a new feature highlight, and one with neither.
  11. Here is our current onboarding checklist. Cut it down to the three steps that matter most for a new user's first five minutes.
  12. Summarise this customer support transcript and flag anything that sounds like an early churn signal, even if the user didn't ask to cancel.
  13. Compare these two versions of our empty state screen and tell me which one gives a clearer next action.