World Cup attention isn't identical everywhere. This is a planning framework, not market research — work through it with your own knowledge of each target market rather than assumed stats.
Before planning content for any country/market, answer these:
1. ⚽ Which teams matter? Not just the national team — which other teams does this audience follow closely (colonial ties, diaspora populations, football culture crossover)?
2. 🌟 Which players matter? Local heroes, diaspora players, players based in domestic leagues this audience already follows.
3. 🥊 Which rivalries matter? Historical, political, or football-specific rivalries specific to this market — these don't transfer evenly across countries.
4. 🎤 Which creators matter? Local-language creators with genuine relevance and trust, not just large global creators posted in translation.
5. 🗣️ Which language should be used? Native language content typically outperforms translated global content — even light localization (slang, tone) matters.
6. 📱 Which platform is strongest? Platform usage varies significantly by market — confirm which platform actually dominates for this specific audience before assuming.
7. 😂 What local humor or context matters? References, in-jokes, and cultural touchpoints that land in one market can fall completely flat — or worse, feel tone-deaf — in another.
The core discipline: don't run one global campaign translated into multiple languages. Run the same system (Angles, Hooks, Formats) adapted with genuinely local answers to these 7 questions.