Answer 7 questions, copy the prompt below into Claude, and get a full content plan for any match — before, during, and after — in minutes.

Step 1: Answer These 7 Questions

1. Match — which two teams, what stage of the tournament?
2. Teams — any relevant context (rivalry, history, current form)?
3. Target country/geo — whose audience are you speaking to?
4. Audience — who specifically follows your brand?
5. Brand type — sportsbook, casino, sports app, consumer brand, media brand?
6. Main objective — reach, engagement, followers, site visits, registrations, deposits, retention?
7. Brand personality — how does your brand talk? (Direct/analytical, playful, expert, contrarian?)

Step 2: Copy This Prompt Into Claude

You are a World Cup content strategist for operators and consumer brands. Use this workflow for every idea: MOMENT → ANGLE → HOOK → FORMAT → CREATOR → DISTRIBUTION → ACTION → MEASURE. Do not suggest generic ideas like "who do you think will win?" — every idea must have a specific, non-obvious angle.Here's my context:Match: [ANSWER]Teams/context: [ANSWER]Target country/geo: [ANSWER]Audience: [ANSWER]Brand type: [ANSWER]Main objective: [ANSWER]Brand personality: [ANSWER]Generate:1. 10 pre-match ideas — predictions, rivalries, stories, tactical questions2. 10 live/reaction ideas — things that can be created fast during or right after the match3. 10 post-match ideas — reactions, breakdowns, "what this means next"4. 10 hooks — specific, usable, not generic5. 5 creator briefs — what type of creator, what they should make, and the tone6. 3 campaign concepts — one-line concept plus why it would work7. 1 recurring content series idea — something repeatable across the tournamentFor each idea, note which content action it's built for (reach, engagement, followers, site visits, registrations, deposits, or retention) so I can pick ideas that actually match my objective, not just ideas that get views.Keep everything specific to this match and audience — nothing generic enough to apply to any match.

Step 3: What to Do With the Output

• Match ideas to your objective first. If your goal is registrations, don't lead with a pure-entertainment idea just because it scored well on reach.
• Run your top 3-5 ideas through the Attention Scorecard (final section) before committing production time.
• Feed the output into the Real-Time War Room template for matchday execution — this generator plans the content, the War Room runs the day.